How I work
I bring clarity to ambiguous spaces, help teams make better decisions, and work closely with product, engineering, research and policy to move from idea to delivery.
I have a high bar for quality, but I’m most interested in making that quality repeatable through better standards, stronger team practice, mentoring and clear design judgement.
I’m comfortable moving between levels: shaping direction, aligning teams, supporting delivery, and getting close to the detail when it matters.
Background
I started out in science, then moved into design, product and building businesses.
I’ve co-founded and scaled companies, led design in complex organisations, and worked across brand, product, service and systems.
That mix shapes how I work today: practical, thoughtful, outcome-focused and comfortable with ambiguity.
Experience
Lead Designer - Home Office
2025 – Present
Leading design across complex public services and internal systems. Raising the quality of design work through clearer standards, better team practice and the graduate design programme.
Senior Designer - Home Office
2023 – 2025
Designed services, journeys and tools for complex government environments. Used research, mapping and prototyping to turn difficult problems into clear product direction.
Co-founder - Good Tempo
2024 – present
Building a wellness brand for people trying to feel better, move well and find their rhythm. Leading the product, brand and customer experience.
Co-founder - Hoxton Macs
2014 - 2023
Built and scaled a direct-to-consumer business to £17.5m annual revenue. Led product, brand, customer experience and operations as the company grew.